리더쉽 요약문(영작)Chapter One “Good is the Enemy of Great”

리더쉽 요약문(영작)Chapter One "Good is the Enemy of Great"

리더쉽 요약문(영작).hwp

본문 Chapter One "Good is the Enemy of Great" The companies that made the final cut into the 'ood to Great'study had to satisfy the following criteria: 1. 15-year cumulative stock returns at or below the general stock market, punctuated by a transition point, then cumulative returns at least three times the market over the next 15 years, weeding out the 'one-hit-wonders'and the average tenure of CEOs, removing the possibility that the company would crumble without the same leader. 2. A company has to demonstrate a good-to-great pattern, independent of its industry. THE GOOD TO GREAT COMPANIES Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo. Key Question: What did the good-to-great companies share in common that distinguished them from the comparison companies? The Collins team buckles down and selects 2 sets of comparison companies: 1. Direct comparisons Companies in the same industry with the same resources and opportunities as the good-to-great group but showed no leap in performance. Abbott versus Upjohn, Circuit City vs. Silo, Fannie Mae vs. Great Western, Gillette vs. Warner-Lambert, Kimberly-Clark vs. Scott Paper, Kroger vs. A&P, Nucor vs. Bethlehem Steel, Philip Morris vs. RJ Reynolds, Pitney Bowes vs. Addressograph, Walgreens vs. Eckerd, Wells Fargo vs. Bank of America 2. Unsustained comparisons Companies that made a short-term shift from good to great but failed to maintain the trajectory. Burroughs, Chrysler, Harris, Hasbro, Rubbermaid, and Teledyne The Research Method Instead of beginning with a theory and setting out to prove it, the team made empirical deductions from data gathered. This book is the result of 6,000 articles, 2,000 pages of interview transcripts and about 10 people years of effort. 하고 싶은 말 좀 더 업그레이드하여 자료를 보완하여, 과제물을 꼼꼼하게 정성을 들어 작성했습니다. 위 자료 요약정리 잘되어 있으니 잘 참고하시어 학업에 나날이 발전이 있기를 기원합니다 ^^ 구입자 분의 앞날에 항상 무궁한 발전과 행복과 행운이 깃들기를 홧팅 키워드 리더쉽, 요약문