경영학 아디다스의 마케팅 전략 제안(영문)

경영학 아디다스의 마케팅 전략 제안(영문)

[경영학] 아디다스의 마케팅 전략 제안(영문).pptx

목차 NIKE VS ADIDAS Reason of Choice 1st Suggestion 2nd Suggestion 3rd Suggestion 4th Suggestion Conclusion 본문 World Sports Industry analysis: -> 2005 NIKE owned 33%, Adidas 14% Reebok 12%, Puma 7% of market. ->Korea productivity center survey: NO.1 brand power, Customer satisfaction 2011 Brand ranking -> Same industry -> Started earlier -> 2nd place -> Want to Make No.1 → Based on Adidas strategy give suggestions to make NO.1 Current situation 2011.04.06 opened first mobile store (m.adidas.co.kr) , Reebok m.reebok.co.kr) 2011 Feb. opens online shopping mall Use mobility of smart phones Focus on 1020 generations. No worry of time and place. birthdays. 참고문헌 http://www.ittoday.co.kr/news/articleView.html?idxno=18708 (Adidas Mobile News) http://www.interbrand.com/ko/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx(Ranking) http://www.interbrand.com/ko/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx(Ranking) http://www.rankingthebrands.com/Brand-detail.aspx?brandID=39 (Ranking) http://www.bloter.net/archives/106158 (Kakao Talk) 키워드 마케팅, 전략, 아디다스, 경영학, 영문