H&M의 국제 마케팅 (영문)

H&M의 국제 마케팅 (영문)

H&M의 국제 마케팅 (영문).hwp

목차 * Why we choose H&M? 1. About H&M 2. STP 3. 4P 4. SWOT 5. Competition between H&M and ZARA 6. Competition between H&M and Forever 21 7. H&M의 문제점 8. H&M 해결방안 본문 * Why we choose H&M? As "Fast fashion" is trend nowadays, H&M is steadily growing. H&M is occupied in korea and it is one of representative SPA brand we think. 1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands H&M, COS, Monki, Weekday and Cheap Monday. The H&M Group has a total of approximately 2,700 stores all over the world. -From a single womenswear store in 1947, to a global company offering fashion for the whole family, and their home, under the brand names of H&M, COS, Monki, Weekday, Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria, Latvia, Malaysia, Mexico and via franchise in Thailand. COS to open in Hong Kong, Italy, Finland and via franchise in Kuwait. H&M to introduce e-commerce in the US. (2) H&M's business concept -H&M business concept is to give the customer unbeatable value by offering fashion and quality at the best price. -H&M's own designers interpret the latest fashion trends and create collections that are accessible to all. (3) H&M seven important core factors Keep it simple Straight forward and open-minded Constant improvement Entrepreneurial spirit Cost conscious Team work Belief in people 키워드 국제, 해결방안, 마케팅, 문제점, 방안, 영문