마케팅관리 목동야구장과 넥센 히어로즈 부활

마케팅관리 목동야구장과 넥센 히어로즈 부활

[마케팅관리] 목동야구장과 넥센 히어로즈 부활.pptx

목차 Introduction SWOT Analysis STP 4P Analysis Marketing Strategies 본문 초략 1. *Absence of sense of connection to the team* People in the area don't really have a sense of connection to the Nexen (양천구,영등포구, 강서구 Population in the area 2000000!) 2. No players of S level 3. Toilets are very unhygienic 4. Expensive tickets & Parking fee 5. No facilities for mothers to feed & take care of their babies (day-care & breast-feeding facilities) 6. Smoking areas are not properly managed harmful to non-smokers! 7. Shops do not have variety of products & they are unclean for customers to use Baseball is a popular & competitive sports in Korea The 2008 Beijing Olympics Gold Medalist KOREA! 2. Number of female-fans are increasing day after day (broader target!) 3. Safe environment & developed patrol services 4. Easy to get close to the players (when watching the game) 키워드 마케팅관리, 히어로즈, 목동야구장, 넥센, 마케팅